TRIGGER 2
Problem: Finding solutions for outbound logistics functions in the competitive international market. Learning Objectives: What are the main competitive advantages? How to develop your outbound logistics functions? Things to consider when adapting to Chinese market. Keywords: Cultural differences, e-commerce, speed, equality, outbound logistics functions, international trade What are the main competitive advantages? Quality advantage is the most fundamental objective, it is the foundation for the others. It is also the most visible aspect of the whole supply chain. Symptoms of quality problems are, e.g. unavailability of a product, defects and late deliveries. Problems like these are visible to the end customer, and have a negative influence on them, and weakens the customer loyalty. The speed advantage, some customers don’t want to wait, they are also prepared to pay extra to get their produc...